Himark Hiking Pack
Lululemon Design Challenge
I was challenged to create a bag that reflected the advancing activity of hiking.
Functionality, balance, and brand ethos were three elements required to incorporate within the design brief.
Considering the use of cairn stones as historic landmarkers, my inspiration was initially drawn to the impact these human-made stone structures have had on the trail systems and hiking for centuries.
A series of consumer research was conducted on current hiking packs to address the concerns users may have, as well as what products would be considered competition.
Initial sketches.
Concept refinement.
Developing a hiking backpack with a modular system.
Design aesthetic.
Incorporating the low-poly, geometric planes of cairn stones into the overall design aesthetic.
Himark Hiking Pack
Lululemon Design Challenge